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  Channel 4, YouTube and Microsoft trial ad selector video ads with Heineken and O2

  November 22, 2011 / View TV News

  Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content.
  The three-slate ad selector format, called ASq, has been developed by Vivaki as part of The Pool, its global research project kick started last year to identify the best ad format for the online industry (nma.co.uk 7 October 2010).
  Advertisers Heineken, O2 and Samsung are the first to [...]

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  Google TV gets software update

  November 1, 2011 / View TV News

  Google TV has a host of improvements coming to it in the latest software update which is about to be applied to the service.
  In a post on the GTV blog, the company admitted that the initial version of Google TV wasn’t perfect, but that they were learning fast and are set to address four issues raised by users in terms of feedback.
  The first of which is a far more simple and streamlined interface which takes cues from [...]

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