Home » Posts tagged 'VoD'

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  Channel 4, YouTube and Microsoft trial ad selector video ads with Heineken and O2

  November 22, 2011 / View TV News

  Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content.
  The three-slate ad selector format, called ASq, has been developed by Vivaki as part of The Pool, its global research project kick started last year to identify the best ad format for the online industry (nma.co.uk 7 October 2010).
  Advertisers Heineken, O2 and Samsung are the first to [...]

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  How the TV Content Landscape is Changing and What This Means for Operators

  November 1, 2011 / View TV News

  Viewers today have access to more content than ever before.
  To begin with, live TV is growing at a rapid rate. At the end of 2010 there were 9,893 channels established in Europe – with 7,600 channels in the EU itself. 300 new channels were launched in the EU during 2010, adding to already extensive linear schedules.
  And at the same time, the increased accessibility of on-demand content and extensive back catalogues are driving a change in consumer [...]

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  BBC TV licence fee may extend to iPlayer

  October 31, 2011 / View TV News

  The television licence fee could be extended to cover catch-up services such as the BBC iPlayer as part of an overhaul of the levy being considered by the Department for Culture, Media and Sport.
  British viewers must pay for a £145.50 television licence if they watch or record programmes as they are broadcast, whether viewed via a television, computer, mobile phone or video games console.
  However, computer catch-up services such as the BBC iPlayer – via which 153m television and radio programmes [...]

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