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  • Google Plans Regular TV Upgrades

    Google Plans Regular TV Upgrades

    Google has said that its latest television iteration will receive annual software updates, as well as voice search and personalised recommendations.
    Google said it plans to upgrade its Google TV software by the end of the year, adding fresh content and more personalised recommendations, and maintaining its annual software upgrade schedule.
    “We don’t intend to stop iterating,” Rishi Chandra, director of product management for Google TV, told BusinessWeek at the 2012 Consumer Electronics Show in Las Vegas last week. “You’ll see cool [...]

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  • Channel 4, YouTube and Microsoft trial ad selector video ads with Heineken and O2

    Channel 4, YouTube and Microsoft trial ad selector video ads with Heineken and O2

    Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content.
    The three-slate ad selector format, called ASq, has been developed by Vivaki as part of The Pool, its global research project kick started last year to identify the best ad format for the online industry (nma.co.uk 7 October 2010).
    Advertisers Heineken, O2 and Samsung are the first to [...]

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